A Beginners Guide to a CMS: How to Choose the Right One for Your Business

The rise of digital has ushered in a new age for business. The internet has turned into the world’s greatest information superhighway, and there’s no going back to the old ways of doing things. The digital revolution is accelerating at an exponential rate, and it’s only going to get faster from here on out.

Businesses that don’t adapt to this new digital world run the risk of being left behind by competitors or market analysts. In fact, a study by Content Marketing Institute found that companies that embrace digital marketing reap a 92 percent increase in revenue over those who don’t.

A content management system (CMS) is one of the most important tools businesses have when they want to take their online presence to the next level. An effective CMS not only streamlines your website, but it can also help you organize blog posts, track social media accounts, create landing pages and much more with just a few clicks. Depending on your needs and goals as an organization, there are different types of CMS for different industries and niches so you can find the perfect solution for your business venture.

What is a Content Management System?

The most basic definition of a content management system is a software tool that helps manage a website’s content. The content can be written in any number of formats, including text, images, videos and even sound. Using a CMS means you don’t have to rely on any one person or department to create and publish new content. You can assign each piece of content an author, assign a publication date and time, and track its dissemination to thousands, if not millions, of visitors to your website. T

here are hundreds of different types of content management systems to choose from, and they can be used in many different industries and niches.

Why you should choose a content management system?

A well-built content management system not only helps you manage your site’s content, it also helps you market your business online. In essence, it has become a vital part of your digital strategy.

Choosing the right CMS for your business allows you to create high-quality content that appeals to your target audience, track each piece’s progress, and track the results. This way, you can ensure your content is engaging and drives traffic to your site. A content management system can also help you reduce the risk of plagiarism, which is illegal in many industries due to its negative consequences, including the risk of lawsuits. With a content management system, you can easily create your own unique pieces that incorporate your business's branding and content.

Here’s how to choose the right CMS for your business

Before you can choose the right CMS for your business, you have to define what your business goals are. Different businesses need different features, and there’s no point choosing a solution that won’t help you meet your goals. To decide which CMS is right for your business, you can use the following questions to help you define your goals and needs:

• What types of content do you need to publish?
• What platforms do you plan to use?
• How many users do you expect to have?
• What is the average length of visit for each user?
• What is the average time spent for each visit?

Once you have defined these goals and needs, you can use them to choose the right CMS solution for your business.

LaunchCMS

The LaunchCMS website platform is a platform full of features that you can count on. We know what your small business website needs and we have the tools and experience to build it right. Here are some of the most important features that are included with LaunchCMS:

• Responsive Site Design - Don’t worry about the device. We design sites that work perfectly on desktop, tablet, and mobile.
• Greatness in Store - Get ready to move more eCommerce. Sell up to 2500 different products in your own online store.
• Editing on the Go - Once your site is built and published, you can edit it anytime, anywhere from a computer or your mobile device with a private login.
• Better SEO For YOU - We’ll get your site Google ready with customized SEO. That way, more customers can find you fast in the search engines.
• Hosting with the Most - All of our websites are hosted on Amazon AWS, so count on 99.99% monthly uptime. These servers are managed, super fast and spread across multiple servers around the world for maximum redundancy.
• Keep ‘Em Coming - All plans come with many great tools and widgets to display your data properly. Need something specially made? Let us design widgets that will help you get more calls, appointments, and customers.

Conclusion

A content management system is one of the most important tools businesses have when it comes to taking their online presence to the next level.

Choosing the right CMS for your business allows you to create high-quality content that appeals to your target audience, track each piece’s progress, and track the results. This way, you can ensure your content is engaging and drives traffic to your site. Reachout to LaunchCMS.com and let us help you build your business website or e-commerce store today.

You may be asking how can a digital marketing agency help grow your small business? Read more!