Why do I Need a Website for My Small Business or Non-profit in 2021?

Today you can have an internet site for virtually any type of business or non-profit organization. Approximately 30-40% of small businesses nationwide have been slow to get on-line. Why is this?

In our studies, many local business owner claim they do not have the skills, the time, or the money to construct a web site. Yet an unexpected number say that they don't require a site to begin with, either due to the fact that it's not required or because they make use of social media.

We've assembled some specific reasons as to why your small business needs to have its own website. If you're a small business owner who is still on the fence, please consider the following:

1. Consumers now expect businesses to have web sites
2. You can manage your content of your website without the knowledge of coding
3. An internet website makes you look much more reliable and credible
4. You can market products online and have your website pages show in search engines
5. A website is more budget-friendly than typical tradition media advertising
6. A website is much easier to maintain to date than in the past
7. Customers are able to locate you as online search is the new form of the old tradition phone book

Does my business need a website if I'm on social media platforms?

1. Consumers now expect businesses to have web sites

Now even more than ever before, customers wish to be able to discover details regarding you from your business website. The majority of consumers do research online prior to they making a purchase. If you do not have a website, it sends a message that your company is stuck in the Dark Ages, that you might be closed, or that you're not curious about finding brand-new consumers.

2. You can manage your content of your website without the knowledge of coding

People talk. They talk online. Individual testimonials are extremely important about your business. You should control the narrative. Shouldn't you have the final say concerning just how your business exists to the public? Having an internet website for your firm instantaneously creates a main visibility on the internet. If you do note hav a website you are allowing others to promote you in their comments. Manage this content on your website without needing know how to code. Share testimonials and provide first hand knowledge of your products and services. The great thing about being in control of your website design and content is you can precisely promote what is important to you and your clients.

3. An internet site makes you look more reliable and also credible

Customers have become rather wise when they research online as 75% will evaluate your credibility based on your web site design and layout. Is it easy to navigate? Is the content easy to get to on the website? Is it reliable? That's why it's so essential to have a modern, updated website with a domain name of your business. When there is a great deal of uncertainty, a site also shows that you are open for business.

4. You can market products online and have your website pages show in search engines

On-line sales have been on the increase prior to COVID-19. The virus has kept every person stuck at home and spending more time on the internet learning more about the business around them and ordering from them. These trends are anticipated to continue and grow. So even if you do not consider yourself as an "ecommerce" business, you can still utilize a website that can get indexed into the search engines so people can find your products and services.

A website can help even when your doors may be locked and the public may not be allowed inside to visit or enter. Keep your products and services in from t of your audience with your website. A virtual showroom. It can aid in your earnings when you're shutdown from public access. A website will certainly allow customer to discover your services and products through Google and also various other search engines.

5. A website is more budget-friendly than typical tradition media advertising

Lots of small companies that do not have an internet website still rely on Yellow Web page ads or conventional advertising and marketing to obtain their customers. But is purchasing an ad in expensive unread paper and ever-shrinking phone book directory the best use of marketing and promotional funds? Web sites set you back a lot less than they have in the past as well as provide you a wider reach than normal advertising and marketing. Websites are global and can be accesses from Desktop, Tablets and Mobile Phones worldwide.

6. A website is much easier to maintain to date than in the past

Think back a few years ago... Websites had to be coded by hand by a skilled website developer. While that is still true, developers have puttogether tools that allow all the building and maintaining of websites performed with easy to use tools and without the need to know how to "code a website". To build a website in the past could have possibly taken weeks for a programmer to develop, and afterwards you could not make any type of changes on your own without adding more time and more expense for the labor of the developer.

With todays Content Management Systems (like LaunchCMS by Tommy House Studios), all you need to do is log in to your internet website and click on the part you want to make change to and make that change. It is "click and edit" like you would do in a word document. When you make use of LaunchCMS, you can update the details on your site, add new pages, and change the look and feel with a few clicks. It really is "What You See Is What You Get" type interface to work within. Make those changes and publish Your updates and changes are completed and live to the world. No coding needed or additional labor from a developer.

7. Customers are able to locate you as online search is the new form of the old tradition phone book

An internet site isn't just for locating customers across the world-- it's an important tool for bring in neighborhood consumers as well. If you do not have a mobile-friendly web site, you're missing out on the possibility to catch those site visitors when they're right in your neighborhood looking for goods and services "near them".

Does my company require a site if I'm on social media sites?

Perhaps you currently have a Facebook web page and also some respectable traffic from social media. Social media does have its place in your marketing campaign. Some think that a social media profile for their business is enough. Not hardly. 

There is some issue to this approach. Initially, you'll always depend on the social media platform you choose. Algorithms change, regulations change, and also what's functioning one day could not work a few weeks from now (as numerous companies that relied on Facebook have actually recently discovered). If you have a site, it comes from you, and you regulate the message and the content.

Conclusion: Every company needs a well built website for their business

Our case as outlined above for having a website in today's world is a very solid case. Most know they need a website but are hesitant to take that step. Tommy House Studios can help you every step of the way. We have been in business since 2001. 

If you don't have a website, it sends a message that your business is stuck in the Dark Ages, that you're not open anymore, or that you're not interested in finding new customers-- and those are certainly not messages you want to send! A website also shows that you are open for business during a time when there is a lot of uncertainty. Many small businesses who don't have a website still rely on Yellow Page ads or traditional advertising to get their name out there. That just simply does not work anymore. A hybrid approach with the use of some traditional methods along with social media and a well thought website is very important.

If you need help with your website for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.