You can’t be a great designer without knowing what trends are going on in the fashion world. Fortunately, there are plenty of design blogs and websites to catch up on which design trends are catching fire right now. Web designers and UX specialists need to stay abreast of the latest trends so they can incorporate them into their designs. The more you know about current web design trends, the more inspired you’ll feel as you create new user interfaces for your business. Here are 20 upcoming web design trends that should excite your business right now:
User Research
Designing a website is important, but it’s only the beginning of the process. You need to fully understand your target audience and the needs of the people who will be using your software. User research is where you get to talk to your potential end users and learn what they want from your product. You can conduct user research via in-person interviews, surveys, or interviews over Skype or another video platform. When conducting research, you should identify who your target users are and why they need your product. You can also learn about the problems your customers face and what their hopes and dreams are for your company. Users have many different needs and desires, so identifying the specifics of your end-users is crucial for designing a product that addresses their needs. You can also conduct user research on your software’s intranet or on third-party platforms, e.g. Survey Monkey, Google Forms, or Keyword Planner. Additionally, you can conduct user research via your customers’ feedback and reviews on third-party platforms, like Product Hunt.
More Responsive Pages
One of the biggest changes that has occurred in web design is the move to responsive websites. Responsive websites are designed to work on any device, whether it’s a desktop computer, a laptop, a phone, or a tablet device. Responsive websites are easy to update because you only have to change one file instead of all the other files in your website. In the past, websites were created for desktop computers. Then, when someone wanted to view the website on a mobile device, the website became less usable. Responsive websites try to solve this problem. Every website is now designed to be readable, usable, and responsive on any device.
Better Animations and UI Controls
Animation is another big trend in web design that isn’t going anywhere. It has been proven to improve UX and increase engagement. When creating a website, you can use animation to draw attention to certain parts of your page, like call-to-actions and navigation areas. It’s also important to remember that there are many different types of animation, so you can choose the one that best fits the content of your page. Depending on your business, you can also use motion design to help your users understand your web design. When it comes to controls and buttons, you may be surprised to learn that they haven’t changed much in recent years. However, these tiny details can have a big impact on your users. You can design buttons and controls to be clear, concise, and easy to understand.
Tighter Links and Cohesive Pages
One of the biggest design trends in the web design world is cohesive design. Cohesive design is about creating a single, cohesive aesthetic that ties all of your products together, from the logo to the website. Cohesive design is important because it creates a recognizable brand for your business. You can use color palettes to help you create a cohesive design. For example, you can choose blue or purple as your primary color and other colors like light yellow or green as secondary colors. Colectic design is another trend that involves creating a design that’s full of different textures, colors, and styles. An eclectic design is a great way to separate your product and service branding from one another. Cohesive design, while visually appealing, can be difficult to implement. However, you can use the popular tool Squarespace to help you create a cohesive design. Squarespace is a drag-and-drop website builder that helps you create responsive websites in a matter of minutes. You can also use Squarespace’s visual design tools to help you create a cohesive design.
Bottom Line
Web design trends are an excellent source of inspiration for designers. In addition to improving your designs, you can use these trends to inspire new ideas for your business. Now, you have a better idea of the latest trends in web design, so you can incorporate them into your work.